Events in Queensland

Tourism sans frontiers
Latest news from the Premiere of Queensland.
Anna Blighs writes that "Queensland and New South Wales will set aside our State of Origin rivalry to become an irresistable destination for international tourists with a new campaign. The 'tourism ceasefire' will see the blues and maroons join forces in a landmark marketing partnership to drive more international visitors to the two states. As far as tourism is concerned we're on the same side. We want people to come from overseas and enjoy our two great states. This $8 million, three year partnership means we can dominate the international tourism market in Australia- just like we do with rugby league" said Mrs Bligh. International visitors interested in Australia don't recognise state boundaries. When they think of Sydney and the Opera House , the Gold Coast and the Great Barrier Reef. They aren't bothered which state they are in. What this deal will do is package great destinations like these together to guarantee a smooth interchange of tourists between our states. This agreement will give us more bang for our marketing buck and ultimately will help both states grow our share of the international visitor pie. It's a win-win!
Meanwhile Queensland's best job in the world winner, Ben Southall, has showcased Queensland to the world on the Oprah Winfrey Show when he spoke to her by satellite from Hamilton Island. His great appearance was seen by about 7.4million viewers in the US alone and the show was broadcast to another 145 countries.
This is another major coup for tourism Queensland during what has been a very challenging time for operators. Ben is doing a great job and, since January, more than 8.4million vistors have logged on to www.islandreefjob.com

taken from p.13 issue 173; 3 November 2009 issue of bmag:Brisbane's largest lifestyle magazine; free publication.